All About Your 3G Internet Service

In the technology circle, there is much hue and cry about 3G internet services. It is a known fact to everyone that 3G stands for "3rd Generation", but very few are aware of this technology from its core. Basically, it's an initiative taken by the International Telecommunication Union to create a global wireless standard for mobile internet access. However, it requires a minimum mobile internet access speed which is comparable to DSL (Digital Subscriber Line) internet speed. To meet the technology standards, there needs to be high-volume voice services.

Unlike its predecessor 2G (2nd Generation) technology, which was evolved around voice applications including talking, call-waiting and voicemail, 3G technology emphasizes on internet and multimedia based applications that facilitate web browsing, music downloads, video conferencing etc. However, to access 3G network, your device need to support an information transfer rate of at least 200 Kbit/s. With the increased demand for high-speed internet services, the popularity of 3G is also surmounting. The technology has multiple benefits to offer, some of which are discussed below:

High-speed Internet on the Go: Before the advent of this technology, it was almost a dream to get access to high-speed internet on the go. Modern developments in mobile technology coupled with 3G has created great opportunities for users to surf internet at a blazing fast speed, even while they are travelling.

Reaches Remotest Corners: It's easy to find 3G access at places where wired connectivity is difficult to install. This helps minimize the gap in internet access in rural areas or areas with limited connectivity. The speed sometime exceeds the speed of dial-up internet services.

Affordability: 3G standards benefited the rural people to a great extent. While it's expensive to set up wired connections at homes, the wireless internet costs less and offer better speed to the users. With the development of this telecommunication technology, users can now get high-speed connectivity even on their mobile devices.

Multimedia Usage: Both corporate and personal consumers benefit from the service as it facilitates the use of diverse multimedia applications and enhances the wireless internet experience. It enables real-time video conferencing, music download at a faster speed, uploading and downloading files at a speed that equals to wired broadband services.

Stay Entertainment: Internet offers multiple ways to keep the users entertained. For lightning fast internet speed and seamless network availability, users can enjoy online gaming, listen to their favorite music or watch movies online with their 3G internet connection.

Though, 3G internet technology is getting momentum both in urban and rural areas, there are still some places where this technology is not as effective as metropolitan cities like New York and San Diego. While telecommunication experts are hopeful to enhance the reach of both 3G and 4G (4th Generation) networks and make the services more affordable for the users, the increased traffic and the usage of mobile devices are the two main issues of concern for the tech experts. Moreover, to sustain a balance in the environment, there needs to take more precautions, as wireless rays often cause harmful radiation, which have adverse impact on the environment.

HDBaseT Extenders - Connect Surveillance Cameras to Security Consoles Over 120 Meters

Rarely is a surveillance camera just a few feet apart from the security management console. Connecting the recording device to the storage media which may be hundreds of feet distant is made possible with the introduction of HDBaseT extenders such as the SDX Plus.

The SDX-Plus DVI HDBaseT extender is capable of sending a DVI-D signal up to 400 feet over a single CAT5/5e/6 cable. This cable is the same lightweight and inexpensive material used to connect an office computer network to the back office application servers. The CAT5/5e/6 cable is very flexible making it easy to run behind walls, through ceilings, and under floor panels.

If you have ever tried to manipulate a stiff HDMI cable, you will immediately appreciate the flexibility of the CAT5/5e/6 cable. Of course, it also extends the distance well beyond the limitations of HDMI cables.

The SDX Plus uses HDBaseT technology which is superior to other DVI extenders as it transmits a digital signal beyond the usual 100 meter/ 300 feet limit. In fact, devices can be separated by as much as 120 meters or 400 feet.

Multiple input devices including DVI-D, USB and RS232 connections can be connected to distant digital displays. The SDX-Plus also has USB keyboard and mouse, giving administrators the ability to control all the remotely connected devices from a single console.

By increasing the distance capability offered by HDBaseT technology, facilities often can eliminate a console placed in an intermediary location due to components separated by more than 100 meters. It also means that cameras can be placed further away from the console providing additional security vantage points.

The SDX Plus has a receiver and transmitter component each connected to their respective counterparts. The transmitter connects to the computer's DVI-D or USB port. The receiver part is connected to the DVI-D compatible display port. The USB keyboard and mouse are connected to corresponding ports on the SDX-Plus receiver. The CaT5/5e/6 cable is connected to the RJ-45 ports found on the back of the transmitter and the receiver units. There is an optional remote control via RS232 available. A power source is required in order to turn on the transmitter and receiver.

Once you have all components connected and powered-up, the display should recognize signal transmissions from the computer without further configuration. Now you can connect displays, cameras, workstations and similar digital devices across hundreds of feet using HDBaseT technology.

Getting Better Control of Internet Navigation With Wireless Mouse

Computer accessories are now coming in all forms and shapes, so when you want your style and passion to be reflected from your computer, you can do so with ease. There are keyboards that are designed especially for gamers. Then there are computer mouse devices that save gamers' profiles and let them play their favorite games more conveniently. There are many other components of computer that you can buy now in the form that offers better convenience level to you. Mouse and keyboard are the best components to reflect your preferences when it comes to stylish computer accessories.

There are several types of mouse devices that you can find in the market now. However, you must go for one that serves all primary purposes. First, it should have the right sensitivity to provide you with good speed. Secondly, it should have the right shape and size for the size of your hand because a smaller mouse for your hand wouldn't allow good navigation experience and can even cause pain after long usage.

Furthermore, if you are interested in operating your laptop or computer in a comfortable position, e.g. lying in your bed, you can do that easily with the help of a wireless or cordless mouse. Such mouse becomes even more useful when you have to operate it from a larger distance, for instance when you are watching a movie on your laptop from a good distance. The convenience of carrying a wireless mouse easily from one place to another is another great advantage.

If you are into racing games, you would definitely love to have the roadster shaped USB wireless mouse. With this mouse, you can easily operate your laptop even from a distance of 10 meters. Its nano-receiver allows easy storage, so you can conveniently carry both the mouse and its receiver in your laptop bag.

Since most of wireless mouse devices run on batteries, a feature of roadster shaped USB wireless mouse that you'd like the most is the ON and OFF switch that improves its battery timing. The high DPI speed allows the control you need with your mouse.

Overall, wireless mice offer many advantages over the old ones that come with wire. If you can find a wireless mouse with the features discussed above or similar ones, you should go for it. The added cost involved in buying a wireless mouse is certainly justified, considering the flexibility and convenience it offers.

Augmented Reality - Useful Information To Know

Basically, augmented reality can be considered as a modern type of virtual reality. When there is simulation of physical aspects of real world with imaginary thoughts using touch, sight and sound creating computer generated 3D settings, it is known as virtual world. Imagine you are in a store and see products using 3D system on the computer screens where you can point any product and move it in every angle. This is a marvelous experience indeed! This is the latest technology ruling the marketing world, and since past four years it has been given the name as Augmented Realty. Presently, AR is not just limited to be a promotional tool, as it is now creating brand and building customer relationship. Almost every company has started using AR as a major tool for introducing products/services in the market and to create their own brand image.

Due to the lack of academic literature as well as research studies in the area of Augmented Reality marketing, this article will begin by emphasizing on the little research as well as small number of research papers associated with experimental marketing that creates the basis and elements of this research study. Economists hypothesize that the modern world connects itself strongly to the elements of "experience economy", which means that customers are more inclined towards experimental consumption. In this type of behavior, customers usually consider functional utility as an irrelevant aspect. This is the stage where experiential marketing comes into effect and treats consumption as a kind of holistic experience as well as recognizes consumption's rational and emotional drivers.

The significance of experiential marketing is seen as a method of building value for the end consumers, which in turn would provide an added advantage to the companies, particularly in the future. In addition, it will also encourage consumers to make quicker and more optimistic purchase decisions. Nevertheless, even though the new advertising orientation is broadly agreed to symbolize the future of marketing, it is still not completely understandable. And, for this reason it needs more assorted range of research techniques in order to understand the consumers in a better way.

The making of experiential value hinting towards consumer's view point on service/products through direct or indirect scrutiny has been lately shown by two quantitative researches. The two studies focused on US brands and their consumer's view points in the market of Taiwan. In addition, these researches have demonstrated that the experimental value build can attract consumer satisfaction Nevertheless, more studies is required to reproduce their outcomes on other cultures as well. And, it is also necessary in order to further look into the links revealed through qualitative researches. The link between consumer satisfaction and values is additionally endorsed by various research outcomes which suggest that experiential advertisement should deliver functional value, emotional value, and positive consumer satisfaction as well.

Despite a clear and broad agreement on the straight link between consumer satisfaction and value, there is no consensus when it comes to the elements that build up the consumer's perceived value. On the other hand, if the consumers are satisfied with a particular product then usually they would purchase the product again as well as stay away from purchasing from rivals in the market. Consumer satisfaction is mostly viewed from two different viewpoints, which are - cumulative aspects and transaction-specific. Even though the cumulative aspect of consumer satisfaction is believed an entire condition only after purchase, a recognized value takes place at different stages during the process of purchasing, which includes the pre-purchase stage as well.

Augmented reality is modernized version of VR or virtual reality. There are several benefits of Augmented Reality applications, some of them are:

• Though the originality of these applications diminish after much use, however at present the onus is with brands as they can now take advantage of this technology and create more products with ease. Augmented reality is getting increasingly popular with many companies, with every new creation there is possibility of additional advancement and exposure.

• With Augmented reality one can upload their version of media like images or other creativity. Companies can come up with their own piece of innovation for their users, one can choose from images and videos as they include x-factor.

• Companies can improve their creation and share them with networks; one can even include attractive contents.

• It is pretty common that many users do not have the ability to create professional videos; however with augmented reality apps one can reach to a greater extent.

• When it comes to high quality of content and other aspects, these apps are highly satisfactory. One needs to try them to know their usability and product-ability.

Augmented reality experiential marketing would be considered to primarily affect the stage of pre-purchase. In this step, as per the purchasing decision making route the customer is analyzing their selections before making the final decision. Customers can browse through a wide variety of products before purchasing including those that are out of stock. They have option to select from large quantities. Advices, recommendations and inspiration are available always for customers.

Is Your QSA Making You Less Secure ?

Introduction

Most organizations will turn to a QSA when undertaking a PCI Compliance project. A Qualified Security Assessor is the guy you need to satisfy with any security measures and procedures you implement to meet compliance with the PCI DSS so it makes sense to get them to tell you what you need to do.

For many, PCI Compliance is about simply dealing with the PCI DSS in the same way they would deal with another deadlined project. When does the bank want us to be PCI Compliant and what do we need to do before we get audited in order to get a pass?

For many, this is where the problems often begin, because of course, PCI compliance isn't simply about passing an audit but getting your organization sufficiently organized and aware of the need to protect cardholder data at all times. The cliché in PCI circles is 'don't take a checkbox approach to compliance' but it is true. Focusing on passing the audit is a tangible goal, but it should only be a milestone along the way to maturing internal processes and procedures in order to operate a secure environment every day of the year, not just to drag your organization through an annual audit.

The QSA Moral Maze

However, for many, the QSA is hired to 'make PCI go away' and this can sometimes present a dilemma. QSAs are in business and need to compete for work like any other commercial venture. They are typically fiercely independent and take their responsibility seriously for providing expert guidance, however, they also have bills to pay.

Some get caught by the conflict of interest between advising the implementation of measures and offering to supply the goods required. This presents a difficult choice for the customer - go along with what the QSA says, and buy whatever they sell you, or go elsewhere for any kit required and risk the valuable relationship needed to get through the audit. Whether this is for new firewalls, scanning or Pen Testing services, or FIM and Logging/SIEM products, too many Merchants have been left to make difficult decisions. The simple solution is to separate your QSA from supplying any other service or product for your PCI project, but make sure this is clarified up front.

The second common conflict of interest is one that affects any kind of consultant. If you are being paid by the day for your services, would you want the engagement to be shorter or longer? If you had the opportunity to influence the duration of the engagement, would you fight for it to be ended sooner, or be happy to let it run longer?

Let's not be too cynical over this - the majority of Merchants have paid widely differing amounts for their QSA services but have been delighted with the value for money received. But we have had one experience recently where the QSA has asked for repeated network and system architecture re-designs. They have recommended that firewalls be replaced with more advanced versions with better IPS capabilities. In both instances, you can see that the QSA is giving accurate and proper advice, however, one of the unfortunate side-effects of doing so is that the Merchant delays implementation of other PCI DSS requirements. The result in this case is that the QSA actually delays security measures being put in place, in other words, the security expert's advice is to prolong the organizations weak security posture!

Conclusion

The QSA community is a rich source of security experience and expertise, and who better to help navigate and organization through a PCI Program than those responsible for conducting the audit for compliance with the standard. However, best practice is to separate the QSA from any other aspect of the project. Secondly, self-educate and help yourself by becoming familiar with security best practices - it will save time and money if you can empower yourself instead of paying by the day to be taught the basics. Finally, don't delay implementing security measures - you know your systems better than anyone else, so don't pay to prolong your project! Seize responsibility for de-scoping your environment where possible, then apply basic best practices to the remaining systems in scope - harden, implement change controls, measure effectiveness using file integrity monitoring and retain audit trails of all system activity. It's simpler than your QSA might leave you to believe.